Yoshihiro Maruyama Success Quotations

The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.

The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.

Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle.