David Cole Facto Quotations

What they're really doing is taking their divisions and shrinking their number in a de facto way.

There's the thought that if this is going to be so hot, why not price it higher? But if you do, maybe you lose volume and it doesn't stay hot as long, or you have to move to incentives and price cuts sooner, or you give a competitor a chance to enter the field sooner. The dealers certainly are making money. But the factory doesn't benefit from that.

Neither of these are particularly sensitive to the economics. They have other reasons why they're buying this. There's a question as to how large those groups are, but once you get to more mainstream buying groups, then economics really begins to take over as a primary factor in that decision.