Steve Jobs Best Job Quotations

We made the buttons on the screen look so good you'll want to lick them.

When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.

When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.

We just wanted to build the best thing we could build

Being the richest man in the cemetery doesn't matter to me.

It's not about money. It's about the people you have, how you're led, and how much you get it.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.

Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

We have always been shameless about stealing great ideas.

I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

It's better to be a pirate than to join the navy.

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

You've got to find what you love. And that is as true for your work as it is for your lovers.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

If you live each day as it was your last, someday you'll most certainly be right

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.

You've got to find what you love.

Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did.

When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.