Steve Jobs Innovation Quotations

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.

We're thrilled to have concluded the best year in Apple's history. This is the direct result of our focus on innovation and the immense talent and creativity at Apple.

This is the direct result of our focus on innovation and the immense talent and creativity at Apple. We could not be more excited about the new products we're working on for 2006.

Innovation is the only way to win.

You can't win on innovation unless you have a way to communicate it to customers.

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

Innovation means saying 'no' to a thousand things.

It's not about money. It's about the people you have, how you're led, and how much you get it.

It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.

I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying "yes" to everything. It's about saying "no" to all but the most crucial features.

Innovation distinguishes a leader from a follower.

Innovation is saying 'no' to 1,000 things.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

the best innovation is sometimes the company, the way you organize the company

We're just enthusiastic about what we do.

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.

I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.

Innovation is the ability to see change as an opportunity - not a threat