Steve Jobs Creativity Quotations

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

We're thrilled to have concluded the best year in Apple's history. This is the direct result of our focus on innovation and the immense talent and creativity at Apple.

This is the direct result of our focus on innovation and the immense talent and creativity at Apple. We could not be more excited about the new products we're working on for 2006.

None of us are as creative as all of us.

I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.

I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.

The best way to create value in the 21st century is to connect Creativity with Technology

Creativity is just connecting things.

Creativity comes from spontaneous meetings, from random discussions.

Without death there would be very little progress.

You cannot mandate productivity, you must provide the tools to let people become their best.

When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.

There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.