Heather Dougherty Amongst Quotations

E-commerce is gaining ground amongst consumers during the holiday season due to its convenience, product selection and lower prices.

The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.