John Fleming Custom Quotations

With the opening of this store, Wal-Mart is adopting an active approach to understanding and meeting customer needs, particularly those of the selective female shopper.

By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.

By starting earlier and building consistent and dynamic messaging around these key categories, we want to show our customers that we have the holiday merchandise they want, when they want it, at the affordable prices they trust from Wal-Mart,

We're always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We're about store integration and expanding the customer reach to Wal-Mart stores.

Sitar crystallizes years of experience working with our leading-edge electronics customers to define world-class business processes for hardware/software co-development. A highly repeatable and scalable methodology is critical to achieving the schedule compression required to gain a competitive advantage in today's fast-paced electronics market.

The plant now ensures that we can respond very quickly to changes in customer demand.

This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.

As much as 85 percent of U.S. households go to Wal-Mart and we get 100 million visitors a week at the stores. Yet everyone who goes there buys consumables but not apparel or electronics, which are two huge categories, ... We want to complete the shopping experience for our loyal customers and as well as appeal to a different kind of customer.

We're championing a broader range of customers with more relevant products, more relevant services and a more compelling, helpful in-store experience.

Everything we do in this store will give us an opportunity to listen to our customers and deliver on our promise of constantly improving their shopping experience.

This is positioned as a premium brand within Wal-Mart, ... We have a customer that is very interested in fashion and takes a great deal of pride in their personal style, and we haven't really had an offering for them.

This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.

This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.