Jeff Bezos Custom Quotations

We get to move more units across that same fixed-cost structure. So it does help our business and help customers at the same time,

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

To our customers around the world--thank you. We are grateful to our customers for shopping with us this holiday season and we wish everyone a happy new year.

This was our fastest sequential growth as a public company, and we are grateful that so many customers chose Amazon.com for such a broad range of products,

With this launch, our goal is to give customers the Amazon.com experience -- everything from one-click shopping and helpful information to the high level of customer service we traditionally provide -- in the two important categories of toys and electronics.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

We've never tested and we never will test prices based on customer demographics, ... What we did was a random price test, and even that was a mistake because it created uncertainty for customers rather than simplifying their lives.

You want your customers to value your service.

We are very pleased with our acceleration in new customer acquisition. It took us 27 months to serve our first million customers, and less than six months to serve our second million.

We are very grateful to our customers for choosing Amazon.com as their online music store so quickly. We work hard to earn the confidence of our customers.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

Obsess over customers.

Focusing on the customer makes a company more resilient.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

Obsess about customers, not competitors.

Thanks to free shipping and low prices, we expect more customers to turn to us for their holiday gifting needs this year -- producing our biggest holiday shopping season ever,

In January, we shifted money from TV and print advertising to customers through lower prices and free shipping, ... We're pleased with the results.

While free shipping is expensive for the company, it saves our customers tens of millions of dollars each quarter, and we plan to keep it in place indefinitely,

Amazon Pages and Amazon Upgrade leverage Amazon's existing Search Inside the Book technology to give customers unusual flexibility in how they buy and read books.

Amazon.com is still a small and young company relative to many offline retailers, and we must ensure that we build the strongest customer relationships possible during this critical period, ... In 1999, we expect to invest even more aggressively than we have in the past.

It's a great example of Amazon's relentless commitment to finding new and innovative ways to surprise and delight customers and deliver an unparalleled online experience,

We continued to improve our customer experience during the quarter with the opening of our music store, our easier-to-navigate store layout, and our expansion into the local U.K. and German book markets. These initiatives will continue to require aggressive investment and entail significant execution challenges.

The most aggressive of them all was to make shipping free for orders over $25, ... So $25 is a very low hurdle for customers to cross -- almost every order can qualify.

We believe that over time this could turn into a significant business for Amazon, significant revenue stream for publishers and authors and a helpful customer service for readers,

The earth's most customer-centric company is figuring out what the customer wants and how to give it to them, ... By offering a universal selection of products, we can do something online that you could never do in the physical world.