Free enterprise cannot be justified as being good for business. It can be justified only as being good for society.
Profitability is the sovereign criterion of the enterprise.
Managers are the basic and scarcest resource of any business enterprise.
The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.
Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.
The enterprise can fulfill its human and social functions only if it prospers as a business.