When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
There's just something so amazing about being anywhere, and some music starts playing, and you just hold up your phone and can find out what it is. You never again have to say, 'That's a great song! Who is it by?'
It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.
People for the first time are getting an Apple product with the iPod and seeing how great it is and are thinking about checking out our computers too.