People for the first time are getting an Apple product with the iPod and seeing how great it is and are thinking about checking out our computers too.
When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
We felt there were some people who wanted to switch to a Mac, but they needed some critical application that wasn't available on the Mac. Then there are others who feel they need the safety net of Windows.
If there are people who love our hardware but are forced to put up with a Windows world, then that's OK.