Brand Quotations | Page 6

We understand the challenges. We understand there's less money. Maybe that's another reason why we ought to take a hard look at building brand new roads, like the Juneau access ... and recognizing that there is less money, maybe we ought to finish the ones that were started before.

We learned about the importance of starting strong. I think we understand now the physical brand of football it takes to reach the playoffs.

We're trying to reinforce an emotional connection. We're hoping to capture some share from specialty stores with fast fashion that's on-trend and on-time but at a smart price. It's all about showing our brand as ... a current brand.

We're trying to get people to realize that even though he doesn't play exactly like Elton Brand or Tim Duncan or Karl Malone, that's OK. His body's not built like those guys', but he still makes strong moves. And I don't know how much people are convinced of that yet. We hope he continues to get the respect.

We built a business. Is the brand an important part of that business? Yes. But it is a business that is made primarily up of people. None of that changes.

We picked up Victory after we were in business about a year. They flew us out to the factory to try out the bikes in person. We already knew they were the best cruiser bikes for the money out there. Victory is the fastest-growing cruising bike brand on the market. It's an outstanding motorcycle.

While overall brand results are mixed, I am encouraged by the durability and potential of some of our major brands, given our inconsistent and relatively low marketing investments.

Who we are and our brand and type of place that we are is going to stay pretty much the same. The core part of the menu is going to stay the same, but we're going to add quite a few new items to it.

Who wants to buy a beer from Brazil with a German name? What is that all about? The brand had no identity. It would be hard to convince people that a German beer from Brazil was worth an extra $20 a case.

We like their athletic ability. There are a lot of good athletes in the junior and sophomore classes. And everything is brand new for them, so they really have to pay attention. We have new offense and defense and we're trying to create a team atmosphere. All the things we're trying to establish to get the program pointed in the right direction.

We view this transaction as an opportunity to expand our footprint and extend our brand into additional markets.

Tyson wings are by far my favorite. They are plumper and tastier than any other supermarket brand I have tried.

We congratulate Alsea and Grupo ALDI on their new relationship and are very pleased with their commitment to further develop Chili's. With our plans for aggressive growth of the Chili's concept worldwide, we are very fortunate to have solid, experienced franchise partners driving the brand to new heights in Mexico.

We don't anticipate that we'll completely abandon that. The new brand is much broader. It addresses all four seasons and covers the state from top to bottom.

We will cooperate with big brand suppliers, which always have relationships with those small stores.

We will continue to build on our momentum in this important area of the world...through improved communication of our product quality, brand relevance and commitment to balanced, active lifestyles.

This takes the brand strategy and aligns it with the business strategy that has been underway at Intel for several years.

This tagline is Intel's unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible. 'Intel. Leap ahead.' is a simple expression that declares who we are and what we do. This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead - in technology, in education, social responsibility, manufacturing and more - to continuously challenge the status quo. It's about using Intel technology to make life better, richer and more convenient for everyone.

This represents an exceptional opportunity to bring well respected brand names into our family.

This relationship with Landmark Theatres allows us to reach our target customer in so many creative and entertaining ways, ... It is a perfect fit for the Mercury brand as it reaches out to a new, young, hip audience.

We're trying to figure out how to get into the market quicker with our brand and working potentially with someone else.

We think we've got a nice straddle brand and we think we can source volume from multiple places.

We think the damage to the (Ford) brand has already been done.

To be recognized by a brand like Reebok and to know that the company is looking at mixed martial arts shows the growth of the sport. For me, it's an amazing opportunity. I get to be the face of my own shoe, and it's surreal.

Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. These ideas, more often than not, divide us rather than serve to bind us.

This transaction builds upon that existing strategy to expand our brand and generic product offerings.

This Tournament of Champions is just one way of saying 'thank you' to the skilled and talented players who have helped make the World Series of Poker the richest sporting event on the planet. We're especially proud to host it at Caesars Palace, the premier luxury brand in the Harrah's portfolio.

We had a blowout in the third quarter and we never recovered from it. Give them credit Mobley and Brand were productive players out there.

We believe that African football is among the best in the world and very much characterized the Puma brand mentality, which is to win.

We basically gutted the whole building started with a shell, ... Everything is brand new- the flooring, the walls, the plumbing, the electric.

Try all the devices in a particular category, regardless of the brand or size of the company that is producing them. Many times there is great technology in a little know brand that may be overlooked in favor of the larger, more well-known brands. Don't make this mistake try them all and let the clinical evaluation and safety team be the litmus test on which ones are incorporated into practice.

With China, India, Russia and other developing countries growing in market importance, recognition and appreciation of a brand name will not only help gain market share but also open up many, many opportunities for development.

With Champions TV we are establishing a new brand as a starting point for Premiere's free-to-air TV operations. Our medium-term focus will be on sports.

With a take rate of 60% for Dodge Ram 1500, HEMI has become a brand within our brands. Our commercials and this engine continue to resonate with consumers.

The program is growing month-over-month. Dealer feedback is positive. It allows customers to experience the Subaru brand at a lower price point, bringing new customers to the brand. It gives dealers an edge over used car sales and individual sales competition.

This shows an ability for Qantas to interact with a partially owned entity that has a network offering that is complementary to what Qantas offers, operated under a brand that Qantas supports.

The power of the brand name to consumers is a shortcut -- it provides a way to simplify things,

There are a lot of things that have been happening in Central Ohio and in our market, and even within our industry. With the Columbus Blue Jackets, the NHL went on strike but they came back strong. We've got a new Arena Football team here. The Triple-A affiliate of the New York Yankees has got a new stadium coming up here in Columbus. There are a lot of factors that I think contribute to why we're taking this sort of approach and this mentality. Mostly it's that we think it's the right thing to do. It's the type of brand that we want to be and I don't know that that has actually been the case in the past." ()

When you put a brand new flat-screen in your living room or bedroom, the old furniture becomes outdated. A lot of people are updating their furniture and decor to match the TV itself. We think is helping to fuel home furnishing sales.

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.

With our spring promotion, guests can turn a free room night into a more affordable, or better yet, longer vacation this summer. While visiting any one of our unique 4,200 properties across the globe -- including historic castles; pet-friendly hotels ; even Best Westerns with state-of-the- art water parks -- travelers can experience the commitment to quality and value that has defined the Best Western brand since 1946.

With the absence of Nathaniel Brooks, our star running back, the young boys looked good in spots. At the quarterback position we've just got to live and die with the young kid (freshman Matthew Sonnier) until he gets his confidence. And we're working with a brand new line on the left side.

With 'Supermoms,' my ex-husband and father of my 15-year-old child was a writer-producer on that project. We're both of the mind that we should try and handle these changing times as best we can. He's very forward-thinking about brand marketing.

We have made the decision to broaden and further strengthen the Chrysler brand with new, exciting cars. This eliminates often overlapping Plymouth brand models, and further focuses all our brands,

When we look at events, we look at them in two ways. There are certain track rental opportunities that have better (profit) margins than others ... so we'll look at those. We also look at things that will bring notoriety to the track. Anything that can brand the speedway is something that's of interest to us. That plays a role when we're deciding who gets preference on certain days.

We wanted to extend the Smith & Hawken brand into our existing channels of retail. That's exactly what we're doing with the Target transaction. Target makes great use of brands, and the demographics of their customer base and those who are interested in Smith & Hawken align nicely.

We are excited about establishing a permanent management team at Team Products International. Mike O'Neal has a proven track record in managing licensed brand relationships, developing branded products and building strong retail relationships.

The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity. If you've seen the brand ads now for 360 it's completely different -- it's much more approachable.

Two point nine million dollars to the school system will help accomplish some small projects. It will not build a brand new school. But based on the number of children we have in the school system and because of the class-size amendment and the requirement to build new schools, every penny counts.

Financial awareness is now key at an earlier age because young kids are becoming more aware of consumer issues, and marketers are responding to them. Cell phones for 8-year-olds is a perfect example. Companies are trying to capture market share and brand affinity at an earlier age than ever before. That results in young kids making spending decisions earlier, but they're still not learning how to save for the long term.

Fifty-eight percent of Gary residents now leave the city for their medical care. The brand loyalty isn't there.

First games are always dangerous and now you're dealing with a new coach, new staff and really a brand new football team, ... We sat down and counted, I think 77 new players of their top 100.

Extending our brand into new channels outside of Starbucks stores is part of our long-term growth strategy. The test market phase of this new product rollout confirmed what we already knew -- Starbucks coffee lovers want this product.

Both these products are a way to get more people slowly hooked into the Apple brand in the living room, sort of like what Sony did in its heyday.

Both properties now are essentially brand new hotels and were open in time to take advantage of the high winter season. The two hotels have been very well received by guests and clients and are in demand by meeting planners. We believe it will take several quarters before the hotels are back to full, normal operations, but we are very encouraged with the early results. Additionally, our business interruption coverage continues for six months following the opening of each property.

The government is just trying to sneak in single brand retail companies. The BJP will therefore oppose every attempt to allow FDI in this key sector.

We sell clubs, but that's not the business we're in. So it doesn't matter to us what brand of clubs anyone buys. What matters to us is that it's one that fits them and is going to help them play better.

We see major headwinds for Kellwood, more than any other apparel company. We believe its problems are mostly brand and distribution problems, and we don't expect these problems to reverse.

We seek trademarks and patents to protect the development and use of brand names, product formulas and various operational technology.

We're talking about Apple, so it could be all of those things, none of those things, or something brand new.

We've been asked what our single biggest challenge is. I said our single biggest opportunity is building brand awareness,

Valued at more than $100 million, our media investment supports our aggressive business growth goals and is expected to drive another record year of traffic to the site. As we grow the cars.com brand and continue to make enhancements to our consumer site, we are able to deliver even more value for our advertisers.

While we expect the balance of 1999 will continue to be a difficult year for the enterprise applications market as a whole, we are encouraged by the positive response to our renewed investment in marketing and brand awareness.

While the Super Bowl is one of the most watched events on television and people pay particular attention to the advertising itself, you can extend your brand messaging by delivering your commercials in other formats. By offering our commercials and others exclusively on Sprint TV, we hope to once again position the wireless device as the 'third screen' for entertainment, news and information.

While the rest of the competition continues to promote rather aggressively to drive traffic, Abercrombie has done a great job with their merchandising and brand marketing to get people into the stores without discounting.

You can let your stores grow old and tired for a period, but if someone comes in with brand new shiny stores and competitive prices, you'll go out of business quickly. They need to keep themselves up and invest in store upgrades.

We had a strong feeling about Jordan after meeting him last year at Road Atlanta. Obviously BMW feels he will be a top competitor and represent their brand well, as noted by their selection of him as a BMW Junior Driver for the 2006 season. As a team, it is our responsibility to help develop his skills to their fullest potential and put him in a position to excel both on and off the track.

We wanted to be here because it was a brand new theater and it gave us an opportunity to really shine,

We've got a brand new team, with a whole bunch of new guys. Everybody on this team wants to win, and is trying to win.

We all dreamed about this moment, just to be able to give back to your mom and dad, ... We can never give back to them what they've given to us for all of our years. But just trying to start, just by telling your mom and dad they don't have to work if they don't want to, or take them home a brand new car, something they've never had, it's just a wonderful feeling.

Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.

There can't be any activity engaged in by a driver that the general community would believe negatively impacts on the brand or on the team or on the company.

The Red Cross is a brand name, and people automatically pick it for donations. But there are a lot of local groups who could use assistance and reimbursement, and the Red Cross isn't willing to do that.

We've got a lot of guys coming back, but the guy pulling the trigger is going to be brand new. We have to continue with the improvement on the offensive line and create competition. We're still not there where there's competition at every position which is going to make everybody better.

We will be looking to sell the business and are confident this will be achieved, as the Hunter brand is held in such high esteem worldwide.

We will be doing more to increase our sales and brand exposure. One downside is not being in total control of the message we are giving out. But this can be dealt with if brands involved set out objectives from the start.

To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.

This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in R&D, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place.

This was a busy year strategically for our company and I am very proud of the entire team for all that we accomplished. We delivered a strong increase in wireless net customer additions and gains in average revenue per customer for the fourth quarter, capping a year where Alltel accelerated wireless growth by expanding our customer base and creating the nation's largest wireless network. This year we also launched a new brand with proof points that are resonating with our wireless customers.

We have a brick-and-mortar company behind us, and the procurement strength of a $32 billion company. We don't have to try and strike a deal with a Coca-Cola. We don't have to build a brand name. We have one.

We have a brand new facility, we need to use it, we need the collection operators.

We want to establish our brand as something classy. How we market ourselves is a big part of that.

We knew coming into the game that it wasn't going to affect anything. We already had second place locked up. So we're going to take some time off and sit back and think about what we have to do. I think we'll be fine because these girls know that the tournament is a brand new season.

Through the commitment of its ownership and the strength of its leadership, the Toronto Argonauts have done an outstanding job at revitalizing its brand and this market's passion for Canadian football,

With his impressive background in hospitality, we are confident that William's leadership and expertise will generate solid results for Choice Hotels. William brings his extensive industry experience in brand management, operations, marketing, sales, service, quality and franchise relations which makes him a valuable asset the Choice's management team.

With her experienced background and on-air presence, audiences next season will see Lynn take the show and its brand to a new level that invigorates the court show genre.

With Ruby being brand new, the small things are the most prominent problem. We feel a little more like landlords than residence hall staff right now with the number of complaints about faulty plugs and card readers.

This year India has been very active in promoting its brand and image internationally and Hanover is one of the highlights. People need to see the new India.

This year has the potential to be best year yet for the ALMS. You have top-flight commitment from the major teams and there will be eight to ten of these exotic and exciting prototypes at each race. Audi and Porsche and Dyson Racing each have two brand new cars. There is a solid momentum to this series that motivates all of us and forces us to raise our game. It will produce great competition and an unequaled show for the fans. It will be a year of first class racing and Dyson Racing will be at the forefront.

What attracts us to Del Monte is that a significant portion of its revenues are export driven. Del Monte also has a very strong brand in the Philippines, it's starting in India and has a growing presence in China.

What did this do to CBS brand credibility? Credibility is really your brand.

What Diddy brings to the show, obviously, is a recognized brand name. He's also one of the best party-givers of his generation.

We sort of watch the profession, the new sub-specialties as they develop, and then we decide to publish a textbook. The brand is a way of entry. When one is talking to a professor who is going to be teaching this course, they're going to know the Mosby brand.

We were pretty much changing up what our scheme was based on what we saw from them. It wasn't anything brand new or unorthodox. But we just had different people on the field that probably wouldn't be on the field at the same time ordinarily. We were just trying to utilize all the skills that we have.

We have to find a language to communicate with the folks who sign our checks to help them understand that they will not be able to build a valuable journalistic brand without good journalism, which is expensive. This creates a chasm between us that admittedly will be very hard to bridge ... Our job is not to give the public what they think they want because what they want changes or is wrong. Look at how it changed after 9/11. Before 9/11 the public was less interested, according to every survey, in Islam or international news. After 9/11, they asked, 'How come you didn't tell us more about Islam and what was going on?' What the public wants is more about Brad and Angelina.

What is very exciting is to see a brand new person come in and use the machine and see how easy it is. Some of those folks may take a bus to a bill payment center, and now they find they can just go down to the corner and pay their bills. It has made their lives easier.

We will not be pursuing that brand in the long term.

The purchase of these two communities is an ideal way for Post to re-establish its brand in Austin. Both are well-located assets with a variety of desirable amenities. This purchase is a good example of our strategy to redeploy capital from asset sales into communities that will appreciate and provide value to our shareholders.

With Lincoln's exciting cadence of new products coming this year, we are seeking innovative ways to capture consumers' attention. We believe that creative use of the Web to disrupt perceptions of our brand is one of the best ways to appeal to our audience.